We asked the Lake Spur Marketing team which Northeast Ohio downtowns they enjoy visiting, and several places came up right away.

We asked the Lake Spur Marketing team to share the fall activities, farms, events, and traditions they actually look forward to each year. Their recommendations took us from Brunswick and Amherst to Wooster, Kent, Hartville, North Canton, and the Cuyahoga Valley.

When Should a Business Hire a Marketing Agency Instead of Handling Marketing In-House? As a business grows, marketing usually reaches a point where someone has to decide who is actually going to manage it. Should [...]

What Does a Full-Service Marketing Agency Actually Do? “Full-service marketing agency” can mean a lot of things depending on who is using the term. For a business looking for an agency partner, the important question [...]

Traditional Marketing vs. Digital Marketing: What Works Best for Northeast Ohio Businesses? Digital marketing gets a lot of attention, but traditional advertising is still a major part of how Northeast Ohio businesses build recognition. TV [...]

SEO vs. Paid Advertising: What Should a Local Business Invest In? SEO or paid advertising? It is one of the first questions local businesses ask when deciding where to put their marketing budget. Both can [...]

Local SEO for Northeast Ohio Businesses: A Practical Guide Local SEO helps your business show up when people nearby search for the products, services, and businesses you offer. For a Northeast Ohio company, that might [...]

How to Choose a Marketing Agency in Akron, Ohio Choosing a marketing agency can be challenging: most offer similar promises of exposure, leads, and results. Asking about their specific approach reveals far more than the [...]

How to Build a Marketing Strategy for an Akron Small Business A marketing strategy should give your business a reason for every marketing decision it makes. Posting on social media, running Google Ads, investing in [...]

How SEO, Social Media and Paid Advertising Work Together SEO, social media, and paid advertising often end up on separate lines of a marketing plan, with different people managing each one and different reports measuring [...]